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Accurate measurement of Company Social Performance is a challenge which calls for attention from many stakeholders. Worldwide, businesses are very economical, powerful entities and have operations in developed and emerging countries, and therefore are requested to behave ethically and in accordance with social concerns. The financial crises of 2008 affected the reputation of many firms and give Corporate Social Responsibility (CSR) more importance. In addition to the demands of Sustainable Global Economy, firms are required to disclose activities. Evidence demonstrated that for CSR disclosing initiatives, firms are evaluated and measured. Ethic rating (ER) is one method to measure CRS. This investigation presents a CSR measuring approach based on CSR disclosing/reporting, information in which the ER is based. In my endeavours, more specifically, I try to answer the question how could I measure CSR using ethic rating? This work presents a specific case of study of Colombian quoted enterprises in the Colombian Stock Exchange using ethic rating analysis. For this research, sustainable reports and annual reports are analysed and the ethics rating is based on both qualitative and quantitative assessments. The ethic rating analysis shows that CSR in Colombia is gaining importance each year, and IGBC companies are showing improved performance. Currently, there are no studies conducted to assess ER for Colombian companies.

Corporate Social Responsibility (CSR) is a well-known practice among organizations around the world. It has become a refreshing alternative of conceiving and doing business that encompasses economic, social, and environmental operations for achieving competitive advantage.

The communication of messages and initiatives still remains the missing piece in the corporate social responsibility (CSR) practice. Traditional media and corporate websites (ruled by a one-way communication process) have failed to promote an open and interactive CSR communication process with different groups of stakeholders.

Facebook, Twitter, Youtube, Pinterest, among other social media platforms, allow users to interact and collaborate with each other. For example, people are empowered through social media to demand more transparency regarding corporate operations that can impact society and environment. Therefore, with the popularisation of social media, companies must understand that today more than ever, they should effectively communicate sustainability practices with the purpose of building and improving stakeholder relationships. But are companies ready to engage in CSR communication through social media? In other words, are they ready to invest in relationships?

This chapter analyses how corporations use social media for CSR communication. A content analysis methodology was used to examine Twitter official corporate profiles of 50 Fortune companies over the course of a two-month period. The purpose of this investigation was to discover what type of CSR and Sustainability core subjects were communicated and the type of communication presented in the messages.

The corporate social responsibility (CSR) debate has developed tremendously over decades. However, while CSR communication has developed significantly, web‐accessibility of CSR communications is under researched. The purpose of this paper is to examine how firms make their CSR communications accessible to their stakeholders on the internet.

The authors used number of “clicks” to download CSR communication of a firm to measure its accessibility. Independent mean test showed that CSR communications by high impact sectors are more accessible on the internet than low impact sectors, but web‐accessibility is not affected by country.

Although CSR research has grown tremendously over the decades, the discourse has been largely restricted to disclosures in the annual reports and, lately, to the standalone sustainability reports. In addition, they have mainly examined the management's motives for disclosures, using legitimacy theory as the most influential theoretical underpinning. Only very few studies have examined CSR communication on the internet and even these studies have only researched the content of the disclosure, examining the quality and quality of disclosures.

The originality of this paper lies in its consideration of the effect of firms' CSR communications on the recipients. While CSR communication has developed significantly, web‐accessibility of CSR communications remains under researched.

Ruby Melody Agbola is a lecturer at Department of Management Studies, Central Business School, Ghana.